Five documents, one template. Every one starts with a plain-English summary before the numbered clauses.
The agreement between Proofline and a brand running campaigns. Covers the fee, the rebate pool, who owns the data, the guarantee, and what happens to live codes if you leave.
The platform fee is charged per proven sale. The rebate pool is your money, funded by you, held at our payments provider and paid out on your instruction. Unclaimed money is returned when the campaign closes.
Shopper records generated by your campaigns belong to you. We claim no right to sell, rent or model on them beyond producing anonymous industry benchmarks.
Dynamic codes you have printed keep resolving after you leave, at no charge, for as long as we operate. We will never disable a code that is physically on a product.
Pilots carry a money-back guarantee: miss the verified-sales target we agree in writing and the platform fee is refunded, no argument. The guarantee covers the fee only, not media or product spend.
We can pause a campaign that breaks consent rules, funds a rebate pool late, or is the subject of an active fraud investigation. We tell you why in writing before we do it, except where the law requires us to act first.
Each side is responsible for its own mistakes. We are not liable for a retailer's own promotions, stock-outs, or a shopper's choice to buy a competing product instead. Standard limitation-of-liability language applies and is available on request from counsel.