The situation
A velocity review eight weeks away
The buyer had flagged the SKU across 1,840 stores. Syndicated data showed a flat line with a six-week lag and no explanation underneath it.
What they ran
$2 back on any 4-pack, 90 days
Codes on neck hangers, three creator posts and a Sprouts retail media flight. One offer, one market.
What came back
6,142 proven sales and 14,908 named buyers
Per store, per week, with the source of each sale attached. Cost per proven sale settled at $4.18, including the rebate.
The outcome
Stores kept, then expanded
The report went into the review as page one. The buyer kept the doors and added 620 more at the next reset.
"The review asked one question: is it moving. We answered with receipts and it took eleven minutes."
Name Surname · VP Sales, Chile Cola